Mr. Clean Magic Eraser 

Challenge — Magic Eraser is a cleaning product, as I'm sure you're well aware. It's hard to make that seem fun. 
 
Insight — Magic Eraser removes the seemingly impossible to remove, thus proving that nothing is permanent. Please keep in mind that Magic Eraser cannot be held responsible if any of these ads cause you to have an existential crisis. 

OOH —

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Instagram stories —

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PR Stunt —

Magic Eraser calls out Sharpie 

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To wrap it all up —

Naturally, someone would be concerned, right? Right. 
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Made with Chrissy Boals