The New York Public Library
Challenge — Remind New Yorkers that they should have a library card.
Insight — The NYPL is so much more than books. In fact, books are only the beginning of what the library has to offer. The Culture Pass is one such perk, giving New Yorkers free access to dozens of attractions around the city. With the card and the pass, literary adventure meets NYC adventure. The goal of this campaign is to creatively show New York residents what the Culture Pass can do for them.
Banners at Culture Pass locations —
Instagram highlights and stickers —