PetSmart
“Dogs Get Anxious, Too”
More than 70% of dogs experience anxiety. However, the sound of their parent’s voice is proven to help calm them down. So we took that insight and wrote the first book for pet parents to read out loud to their dogs; the storyline teaches pet parents more about dog anxiety and how to remedy it. The final book was presented digitally as a shoppable Instagram experience.
AD: Chrissy Boals
CDs: Brynn Good and Shiran Teitelbaum